Its time to celebrate the spirit of youth and to cater holistically to its big need for being always connected, Vodafone India was going to announce a unique proposition ‘Vodafone ‘U’ – a first of its kind, lifestyle proposition designed especially for Young Indian Generation.
Venue – HardRock Cafe Worli, Mumbai
Timing – 4:00 pm onwards.
Wow, It looked like a really fun and happening event. First of all it was being held in the ultimate youth party destination ‘ The Hard Rock Café” and secondly the media, bloggers and invitees were in for a super duper teen ka tadka treat.
U will showcase collaborative content by three popular youth icons – Kanan Gill, Raftaar and The Viral Fever with a high decibel brand and marketing campaign. Exclusive and unique digital assets have also been integrated with the MyVodafone App to make the user experience richer.
At first Sandeep Kataria, director-commercial Vodafone India welcomed the gathering and spoke about Vodafone U being Youth-focused – the young India today spends most of its time on their mobile.
Senior VP, Consumer Segment – Marketing and Siddharth Banerjee – National Head, Brand Communication & Insights – Vodafone India unveil Vodafone ‘U’ a first of its kind, lifestyle proposition designed especially for Young Indians. The U logo was launched amongst the entire enthusiastic crowd in a flash of light, colour and pomp. The proposition offers a unique day-night package with unlimited music download along with special rate of calls for 3 friends.
The night was young with bloggers taking selfies, sipping drinks and rapping along with Raftaar. Kanaan Gill kept it funny and interactive.The Trio totally killed it with their anecdotes, real life hilarious stories and music. Music is the world universal language right?
The perfect way to end the evening was the Hard Rock Cafe’s anthem performance – YMCA
A little more info on Vodafone U
Data Allowance: Now keep surfing day and night at leisure. Get a separate night allowance so that you don’t have to miss out on single moment of fun.
3 Buddy Lifelines: Don’t skip the fun details of every story you’ve got to share with your best buds. Call 3 of your closest friends at a special call rate of 20p/min
Data Loan: Has running short of data forced you to cut corners. Breathe Easy with data loan of 60MB of 3G/4G for 2 days, when you need it the most.
Music: Uplift your mood or tend to a broken heart with just the right kind of music. Get unlimited free music downloads for 2 months
So now we all are excited about Vodafone U right? The mobile phone plays a central role in their life, both as a command center as well as a companion. Landline ho gaaya puraana, ab hai mobile phone ka Zamaana. Vodafone ‘U’, is designed to facilitate better, this unique relationship between the Indian youth and their mobile in a smooth and enriching way.” So go and try it, have some #FunwithU.
Check Out this
To know more about Vodafone U log onto their:
Website – https://www.vodafone.in/youth/uhome